Arch Copy

Last week I wrote an essay on tone of voice and this week I wrote an essay on building a mini style guide for your business copy. Really, the second one should have been part of the first but as they were both closing in on 2,000 words, I thought not.

I spend Sunday mornings making decisions about full stops in titles so you don’t have to. Go read.

Tagged: blogging, brand style, copy style, style guide, tone of voice, Yell Knowledge Centre

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