January 12, 2015 § Leave a comment
Did another one. This post is about how amazing data is for writing amazing content. Numbers, blah. BUT: the only way to write content that is just oh so perfect for your target audience is to look at the numbers.
Before, to tell you what they liked in the past. And after, to tell you if you got it right this time.
Go see >.
November 1, 2013 § Leave a comment
The third and final question in my B2B blogging series for hibu. But it’s not the end! I’ll be back next week with some other words about online marketing.
October 25, 2013 § Leave a comment
This week’s blog about B2B blogging is up on blog.hibu.com. It’s about the problem of actually GETTING PEOPLE TO READ WHAT YOU WRITE. We’ve all struggled with this so pop over and see what you think. If you’ve been running your own company blog since the internet was invented, this probably doesn’t apply to you…
OH! And it’s my last day in website production! I start my new role as Copywriter for Global Shared Marketing on Monday. It’s been a long time coming but now it’s here I’m like ‘Yeah, whatever. Let’s do this. Let’s get this DID.’
A happy time my dears, a SUCCESS has been had.
October 11, 2013 § Leave a comment
Well gosh, I’ve gone and done it again. Said yes to some writing. Now, I know that sounds quite obvious considering that I am a writer but there are quite a LOT of words I’m supposed to write…
That aside, two years after I was asked to start blogging for my company, I now am. Our rebrand as hibu is very close to my heart as I’ve been doing lots of the copywriting required, so it feels like the right time to be a public voice for the emerging brand.
My first post is just an introduction to a three-week series I’m starting on B2B blogging – if you have any questions you could go bombard the comments section while we’re all hanging around waiting to kick-start this thing.