When the Big Guys Shit On the Little Guys

March 22, 2016 § Leave a comment

Instagram’s doing it, Twitter’s doing it – chronological timelines will soon be a thing of the past. Sure, we’ll get over it in like a week once all the folks in digital marketing have published their blogs and started tweeting about something else.

But what about small businesses?

All the illustrators, sculptors, tattoo artists, furniture makers and makeup artists I follow on Instagram are very dismayed by the direction their number one platform for brand building is taking.

They have small followings and social signals compared to big brands, and Instagram is planning on deprioritising them – clearly, because they aren’t the ones spending on ads.

I wrote about it for Yell – go see.

Recent Posts

April 28, 2015 § Leave a comment

I’ve been kind of obsessed with Instagram lately. My last two blogs for Yell revolved around influencers on social and how to connect with them.

Check ’em out:

Cool ways to show off your business with Instagram

Getting bloggers onside: how to approach an influencer

Now, I’m on holiday this week which means no Yell post from me, so please don’t sit refreshing the Knowledge Centre hoping for a serving of solid digital know-how and perky wit. There will be even less than usual.



May 9, 2014 § Leave a comment

The rise of Twitter may not have been welcome for some. I personally loathed the idea; couldn’t see the point of Facebook status-ing over and over. What was it even for?

Of course, that all changed. I use Twitter every single day of my life, to ‘connect’ (ugh) with people, and to keep up with news and industry gossip. I’ve talked to Caitlin Moran on Twitter, I’ve blagged free stuff – I’ve even learned my trade from the connections I’ve rinsed.

But at a very base level, Twitter is a fabulous experiment for a linguist. All the world’s quirks are laid out for examination, like rabbits in a butcher’s window. I really don’t use hashtags a lot; #amwriting to connect with other writers and an array of ironic statements, mainly. Because that is the beauty of the hashtag: it’s a new vein of semantic joy that just didn’t exist five years ago.


I have no idea how Friday Follow started but it’s lovely. That someone delighted you enough this week that you think your Twitter followers should go take a look at them. I don’t use this hashtag, but I love what Rachel Rabbit White does with it. Instead of #ff-ing people, she #ffs things like:




This is really my only concession to hashtag fashions. The ‘unique’ hashtag, that lets people know you don’t conform to social trends – despite doing just that.

The purpose of hashtags, of course, is to connect people through shared experiences. So by using a ridiculously long hashtag that no one else is, you’re above it, beyond it. Subverting this social communication tool announces “I don’t even WANT to connect with you because what on earth could we possibly have in common?”. And negates the sentiment entirely by tweeting it publicly.


So many hashtags are overused by the people that shouldn’t really be on Twitter. The people who think it’s just another kind of Facebook. Often the very best source of snark fun on a Friday afternoon is to go look at the #swag or #yolo* streams. This is where the idiots are and you can laugh at them for free.

Because of this kind of fool, a new irony has arisen on Twitter, and has even spread to my own Facebook recently. It’s funniest on Facebook because the use of hashtags on The Book is widely derided.

My favourites are #blessed, #yolo, #sorrynotsorry and #humblebrag. #blessed makes me very nearly sick every time I see some awful mommy blogger Instagramming her porridge, but it’s HILARIOUS when put in a comment to someone who said they had a nice day out on Facebook. I can’t really even explain the LOLs to you. It’s just so funny.

hashtags, Facebook

Interestingly, Rachel Rabbit White doesn’t use hashtags on Instagram at all. Sometimes not even captions. A silent statement.

Rachel Rabbit White


Something that is VERY interesting is the use of punctuation in tweets. Yes, you’re restricted to 140 characters so you may miss out some to make your thought fit (but seriously, only actual morons use ‘text speak’ on Twitter), but this restriction actually makes me think more about the potential inferences. It’s very bare, that little text.

So, here’s a pattern I’ve seen in my own tweets: when I’m saying something that I want to be a really stark (single) sentence with a tone of dry irony, I subconsciously don’t end with a full stop. I think this feels like what I’m saying is so ‘can you even fucking believe my life?’ that I’m just beyond punctuation. I also use it when something is so beautiful that it should be free from the constraints of grammar. That’s hard to explain.

I write these things down because I’m thinking them and the words fill up my head. 🙂

* Mama, YOLO means ‘You only live once’ and any prick who’s been to Thailand or eaten a McDonald’s uses it to suggest they are a free spirit and couldn’t care less about what The Man thinks.

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