March 25, 2015 § Leave a comment
Last week I wrote an essay on tone of voice and this week I wrote an essay on building a mini style guide for your business copy. Really, the second one should have been part of the first but as they were both closing in on 2,000 words, I thought not.
I spend Sunday mornings making decisions about full stops in titles so you don’t have to. Go read.
December 20, 2014 § Leave a comment
The Guardian’s style guide is written how I would write – HAVE written – a style guide.
lc, no hyphen; plural attorney generals (there will be those who tell you it should be “attorneys general” – See berks and wankers)
is not a superlative of thin. Anorexia is an illness. Like schizophrenia, it should not be used as a cheap and lazy metaphor. Anyone who thinks of using a phrase such as “positively anorexic” should think again
Things fall against a backdrop, not amid one. If something is amid the backdrop, it’s part of it, and thus completely unremarkable. Some cliches make the news sound tired; this one makes the news sound as if it’s not news at all
This particularly exotic dangling participle somehow found its way into the paper: “Though long-legged and possessing a lovely smile, gentleman journalists aren’t looking up her skirt and wouldn’t even if she weren’t gay…”
the arrival of a baby, letter or parcel; also widely found in such gruesome examples of marketing-speak as “delivering care” or “delivering quality and value”
administer digitoxin (extracted from foxglove leaves) to treat heart conditions; digitise transcribe data into digital format
Useful to know.