Welcome to Copywriting: The Results

May 3, 2016 § 1 Comment

“We should do a talk.”

And we all nodded like mascots on the dash of a speeding bin lorry. I can’t remember if we were drunk but we agreed to the idea blindly and happily, considering it a wonderful plan to be worried about in the distant future.

Only Kady was intending to leave the country very soon. So Welcome to Copywriting, a one-day talk about the pitfalls and parties of the copywriting life, was set for one month hence. At that point, we still weren’t worried – a month is bags of time! Even when we got to the point of a day’s planning, we were still pretty buzzed about it.

When we got to one week to go, our confidence started cracking. Dibbsy had just got a new job and was trying to keep up with freelance at the same time. Chloe had Shakespeare’s birthday – a pretty big job for an agency in Stratford-upon-Avon. I had two conferences, a holiday and freelance. Kady was trying to move her entire life to Japan.


But somehow, we got there. The day arrived – a beautiful spring day in Brick Lane. The venue, a dusty health hazard of an attic, was perfect. So many people came that we were adding chairs. With it all going so well, I was vibrating with fear at such a high frequency that it’s possible I was invisible for most of the day.

We did it, though. I actually started my first presentation with the words “I’m shit at this,” to illustrate a point: that the things I feel I’m worst at are the things I try hardest at, and therefore usually end up doing OK in. Despite publically admitting to my terror and awkwardness, it did turn out a lot better than I could have possibly imagined.

People have been so kind. They seem pumped and happy, despite us saying a lot of things that could put you off copywriting forever. Our number one thing we wanted to push was that having friends in the copywriting community is pretty much the answer to any question you have. None of us is alone. We’re a family. We laugh and squabble and weep and give advice. #Copywritersunite is one of the best things that’s ever happened to me, personally and in my career.

I couldn’t do without you all, and I’m so happy to welcome so many more copywriters into the fold.

Welcome to Copywriting

Welcome to Copywriting

March 17, 2016 § 6 Comments

For those of you new to copywriting as a career, my copybuddies and I will be putting on a free Saturday talk this April.


Rather than a plain old introduction to copywriting, this is a welcome. In the spirit of #copywritersunite, we want to draw you into the fold with open arms. This day of copywriting camaraderie is also backed by the Professional Copywriters’ Network. So come along and be welcomed to copywriting.

I’m completely new to the copywriting world. Can you help me?

Absolutely. Do join in.

I’m a junior copywriter. Will I still learn things by showing up?

Yes. And we’d love to meet you.

I’m just starting as a freelancer. Will this be relevant to me, too?

It certainly will. Sign up.

I’m a solidly midweight copywriter or above. Is this going to be of any use to me?

Probably not. Sorry.

Who’s running the show, and how can I stalk them on Twitter?

Kady Potter – @koisurukady

Freelance copywriter, Japan fan, larger than life (on the inside).

Kady has not long reached what most people will agree is midweight level, and it hasn’t been plain sailing. It would pain her to see you go through the same while she watches in silent horror. Join us and Kady will help you to recognise terrible (if well-meant) copywriting advice. You’ll also get a few choice words from her on gimmicks, and on the race to the bottom when it comes to charging for freelance work.

Honor Clement-Hayes – @mutatedmusings

In-house content writer, pint-sized imaginarium, darling of The Drum’s 50 Under 30.

Hey, that’s me! I know about: sucking money and/or glory out of any opportunity, what it’s like to be the only copywriter in a global company, how to keep the YOU in your copy, and how to pester your idols into helping you.

Chloe Marshall – @re_scrawl

In-house copywriter, HMRC wrangler, chalk-o-genic life model.

Our Chlo’s seen it all. And if you’ve ever been to a life drawing class in the Warwickshire area, chances are you’ve seen all of her. On the day, pay attention to Chloe to find out more about starting small, being the only writer in the village (or so you think) and the many hats of small agency life. She’s also got a thing or two to say about extra-curricular activities, and the creative scene outside London (like, properly north).

David ‘Our Dibbsy’ Evans – @daviddibbs

Junior copywriter in waiting, social media manager, beloved by all.

More experienced copywriters will happily give you advice, but they can sometimes be detached from the situation you’re asking about. David’s going through the same things as you RIGHT NOW. He’ll share what’s working for him (and what really isn’t) to give you pointers that are relevant to the current copy job market.

What topics are you going to cover?

Things you will know after spending your day with us:

  • Ways to start building a client base and portfolio from scratch

  • How to make yourself and your CV look interesting

  • Why you’re not getting work, and how to start changing things

  • Where the proper money is, because it does exist

  • The pros and cons of being full-time, freelancing, and trying to do both

  • What NOT to do – tactics that are unlikely to work ever ever ever

An important note: we will not be telling you how to write. We trust that, given you chose this career willingly, you’ll grow into an amazing writer in time without our input. You’re welcome to ask us about copywriting techniques, but we’re not doing example exercises or anything like that.

Do I need to bring anything?

You might well want to take some notes, so pack that notebook / wad of A4 / dictaphone.

How much is this going to cost me?

To attend? Nothing. (We’re not covering transport or lunch, though, that’s on you.)

What the hell? You’re running this for FREE?

Yes, we are.

Where and when will this be?

At The Rag Factory, in central London, starting at 11am on April 30th. That’s a Saturday, so you don’t have to take time off from your unpaid internship to come along. The full address is:

16-18 Heneage Street


E1 5LJ

It’s right next to 12-14. Look for the face above the door.

We’ve formally got the room booked until 6pm, but stop and chat/network/drink with us after the talks. Assuming we don’t drone on and on, we should be done by around 4pm.


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